27 November 2025Drawing inspiration from one’s peers—and thereby modifying one’s own practices—is a behavioural pattern frequently observed across various contexts. As this article illustrates, it can also constitute a substantial lever for reducing pesticide use, particularly when directives perceived as ‘top-down’ lead those most affected to resist change.
Authored by Rose Deperrois (CEE-M and UMR GAEL), Julie Subervie (CEE-M), Adelaïde Fadhuile (UMR GAEL) and Solal Courtois-Thobois (CEE-M, Sciences Po Lyon), the article presents findings stemming from a study previously published in the European Review of Agricultural Economics. It highlights how peer influence can effectively support the evolution of farmers’ practices.
Read the article >>> (in french)