Green not (only) for profit: an empirical examination of the effect of environmental-related standards on employees’ recruitment

14 January 2014

Thanks to an original database on French firms we investigate the impact of environmental-related standards on employees’ recruitment. Using a bivariate probit model, we show that voluntary environmental-related standards (i.e., ISO 14001 standard, organic labeling, fair trade, etc.) improve the recruitment of professional and non-professional employees. This finding suggests that, beyond environmental considerations, human resources management can drive registration.